According to yahoo news
The
Teenage Mutant Ninja Turtles set off a Twitter firestorm today when Paramount
Pictures Australia tweeted out a new poster image to promote the film. The
problem is that the Australian release date is Sept. 11 — and the poster shows
the four title characters leaping from an exploding skyscraper. Read more after the cut
At
first, some fans believed the poster to be a hoax, since the film’s American
release date is Aug. 8. As it became clear that it was the real deal, the
juxtaposition of that image with the date sent shockwaves across social media.
“Really? Teenage Mutant Ninja Turtles jump out of fiery NY tower in poster for
film released Sep 11,” tweeted The Age writer
Suzanne Carbone. “The most poorly judged poster and date combo
imaginable… Well done Australia!” Filmmaker Matthew
Hamby commented.
Images
of the controversial poster were removed from the studio’s Facebook page and
Twitter account a few hours after they were posted, and Paramount Australia
released an official statement that confirmed it was indeed a mistake: “We
are deeply sorry to have used that artwork for the marketing materials promoting
the September 11 opening in Australia. Combining that image and date was a
mistake. We intended no offense and have taken immediate action to discontinue
its use.”
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